Who Should I Start? Cooper Kupp or Jameson Williams

Friday, March 20, 6:28 AM

Detroit Lions wide receiver Jameson Williams has finally started to deliver high-end results in fantasy football, and it's happening somewhat consistently. One of the biggest flaws with Williams early in his career (outside of a pair of suspensions) was that he had upside but couldn't be trusted on any given Sunday. In other words, he was a boom-or-bust receiver with no way to predict when he would break out. That started to change in 2024, as he flashed more reliability, and he truly took his consistency to the next level in 2025. In 10 games following the Lions' Week 8 bye, Williams scored 12+ fantasy points on eight occasions. He had just two games with fewer than four catches during that span, and he finished the season as the overall WR12 in PPR leagues. Ranking among the top 12 is impressive in itself, but it's even more fascinating when you consider that Williams had been a little streaky to start the year. If he can replicate the back half of his 2025 season over the entire 2026 season, we're looking at a potential top-five fantasy receiver. With that in mind, we wouldn't fault dynasty managers for sending out trade offers for Williams. His price is pretty high already, but there might still be an opportunity to get him for cheaper than what he'll be worth after the 2026 season. And for what it's worth, we're not concerned about his role alongside Amon-Ra St. Brown. The two have repeatedly shown that they can co-exist. They both played 17 games in 2025, and they still both managed to finish as top-12 fantasy receivers. There are more than enough targets to go around in Detroit to support big years from the Lions' two primary pass-catchers.