Who Should I Start? Brandin Cooks or Kyle Williams

Tuesday, January 6, 9:48 PM

Buffalo Bills wide receiver Brandin Cooks has mostly played a minimal role since signing with the team in late November. However, Cooks had a breakout game in Week 17 against the Philadelphia Eagles, recording four catches for 101 yards on six targets. The Bills have been searching for a reliable wide receiver option to pair with wideout Khalil Shakir for most of the season. Notably, Cooks was among the players Buffalo chose to rest during their Week 18 regular-season finale against the New York Jets. While the Bills will likely continue to rotate wide receivers, Cooks' Week 18 status could indicate the team plans to heavily feature him in its Wild Card Weekend matchup against the Jacksonville Jaguars. The 32-year-old has postseason experience, recording 35 receptions for 494 yards across seven career playoff games. Cooks had just five total catches across five games played for Buffalo this season, so expectations should remain limited. However, Cooks could be an under-the-radar wide receiver option for fantasy managers in playoff leagues.

Monday, January 5, 10:33 PM

New England Patriots rookie wide receiver Kyle Williams struggled to carve out a consistent role in his team's offense in 2025, recording 10 receptions for 209 yards and three touchdowns on 21 targets across 17 games. Williams saw more involvement over the second half of the season, with all but two of his receptions coming from Week 10 onward. However, he went without a target or a reception in New England's final game of the regular season in Week 18 against the Miami Dolphins. The Patriots will remain without veteran wideout Mack Hollins (abdomen) for their Wild Card Weekend matchup against the Los Angeles Chargers, which could mean continued playing time for Williams. The 23-year-old is averaging 20.9 yards per reception, so he offers clear big-play upside. Still, Williams' role as a downfield target will likely lead to some boom/bust variance for fantasy managers in playoff leagues to be aware of entering the postseason.