Who Should I Start? Jameson Williams or James Cook

Sunday, February 22, 10:41 AM

Detroit Lions wide receiver Jameson Williams got off to a slow start to the 2025 season, recording just 16 catches for 289 yards and two touchdowns on 17 targets across the first seven weeks of the year. However, the 24-year-old emerged following Detroit's Week 8 bye, hauling in 49 receptions for 828 yards and five scores over his final 10 games played. Williams became a bigger focal point in the team's offense once Lions head coach Dan Campbell took over play-calling duties from former offensive coordinator John Morton, who was fired after the season. At the same time, Williams' production surge can also be correlated to the absence of Lions tight end Sam LaPorta (back), who went down for the season in Week 10 with a back injury. If LaPorta can make a healthy return in 2026, it's fair to wonder if Williams may fall back into a low-volume role in a Lions' offense that also includes star wideout Amon-Ra St. Brown. Still, Williams has continued to make small steps up in production in each of his four NFL seasons, and he remains an explosive playmaker with fantasy upside in dynasty formats.

Friday, February 13, 7:31 AM

Buffalo Bills running back James Cook III solidified himself as one of the NFL's best running backs in 2025, racking up 1,621 rushing yards and 12 touchdowns on 309 carries across 17 games. The 26-year-old also impacted the game as a receiver, hauling in 33 receptions for 291 yards and two scores. Cook III has always been an efficient player, but he was able to reach new production heights in 2025 thanks to an increase in workload. After logging 239 touches across 16 games played in 2024, Cook III recorded 342 touches in 2025 and still averaged a highly efficient 5.6 yards per touch. Cook III signed a four-year extension with Buffalo before the start of the 2025 season, so he's locked in as the team's lead rusher for the foreseeable future. The Bills also promoted former offensive coordinator Joe Brady to head coach, so it seems unlikely that the team would radically shift its offensive approach going forward. Now that he's proven he can handle a significant workload, Cook III profiles as a high-end running back option for fantasy managers in dynasty formats.