Who Should I Start? James Cook or Omarion Hampton

Monday, April 6, 6:23 PM

Buffalo Bills running back James Cook has been trending up in fantasy football year after year. He opened his career as the RB44 as a rookie in 2022, but he has been a top-12 fantasy running back every season since then. He jumped to the ranking of overall RB6 last year, carrying the Bills' offense with 1,621 rushing yards, 291 receiving yards, and 14 touchdowns. Before the season, critics forecasted touchdown regression for Cook. While his touchdown total did scale back slightly from 18 to 14, he was still highly productive around the goal line, and he handled a new career-high rushing workload. The Bills underwent a coaching staff shakeup during the offseason, but new head coach Joe Brady was formerly Buffalo's offensive coordinator, so we don't expect the offense to look too different next year. Cook should continue to operate as the every-down back, rarely ceding touches to Ty Johnson and Ray Davis. He continues to have top-five upside in redraft and dynasty formats.