Who Should I Start? Kenneth Gainwell or James Cook

Thursday, January 29, 4:10 PM

Pittsburgh Steelers running back Kenneth Gainwell was one of the more surprising breakout players of the 2025 season, recording 1,023 scrimmage yards and eight touchdowns on 187 touches across 17 games played. Gainwell emerged as one of the favorite targets of Steelers quarterback Aaron Rodgers, as he hauled in 73 receptions for 486 yards and three scores on 85 targets. Coming off the best season of his career, Gainwell is now set to hit unrestricted free agency. If retained by Pittsburgh, Gainwell would likely remain in a playing time split with Steelers running back Jaylen Warren. However, the Steelers have moved on from 2025 offensive coordinator Arthur Smith and may bring in a new quarterback for the 2026 season as well. As such, a return to Pittsburgh would not necessarily guarantee Gainwell the same role he enjoyed this past season. Fantasy managers should closely monitor Gainwell's free agency, as his next team will likely play a significant factor in his value going forward.

Tuesday, January 13, 7:00 PM

After finishing the regular season with an NFL-best 1,621 rushing yards, Buffalo Bills running back James Cook had an underwhelming outing in his first game of the postseason. The 26-year-old was held to just 46 rushing yards on 15 carries and five receiving yards on two catches by the Jacksonville Jaguars. Cook's regular-season track record should afford him the benefit of the doubt from fantasy managers. However, he will face another very difficult run defense in the Divisional round when Buffalo travels to Denver to take on the Broncos. The Broncos defense finished the regular season ranked third in the NFL in yards per carry allowed (3.9) and tied for fourth in rushing touchdowns allowed (11). Additionally, Buffalo's already depleted pass-catching corps lost another two wide receivers in Gabe Davis (knee) and Tyrell Shavers (knee), who both suffered season-ending knee injuries in the Wild Card round. As a result, Denver could be even more geared up to stop Cook and take away the run. Cook remains a high-end running back option, but fantasy managers may want to downgrade expectations heading into the Divisional round.