Who Should I Start? Keon Coleman or Ladd McConkey

Saturday, April 11, 8:55 PM

Buffalo Bills wide receiver Keon Coleman is coming off another disappointing season in which he caught a modest 38 passes for 404 yards and four touchdowns. He didn't live up to his expectations as a former first-round pick, ranking as the WR60 in PPR leagues. He wasn't a worthwhile fantasy starter, and yet that was still the best fantasy finish of his young career. The second-year pass-catcher ended up missing four games due to performance and disciplinary reasons, falling out of favor with former head coach Sean McDermott. While McDermott is no longer in Buffalo, new head coach Joe Brady was the team's offensive coordinator last year and presumably has similar feelings about Coleman as his predecessor. The elephant in the room is the fact that Buffalo went out and traded for DJ Moore this offseason. At best, Coleman is stuck behind Moore and Khalil Shakir on the depth chart. However, he could also end up behind Tyrell Shavers and any potential rookie draft pick. Furthermore, there's a real chance that he could finish with fewer targets than tight end Dawson Knox, tight end Dalton Kincaid, or both. Just two years into his NFL career, it seems like Coleman needs a new chapter and a fresh start. For now, though, he remains a Bill, and his path to any sort of fantasy relevance is highly improbable. He should be stashed in deeper fantasy leagues and dropped in shallower formats.