Season Setup
Drake London enters 2025 as one of the most intriguing receivers in fantasy football after a genuine breakout 2024 campaign. The 6'4" Atlanta receiver posted career-best numbers with 100 receptions for 1,271 yards and 9 touchdowns, finishing as the WR5 overall in PPR scoring. Perhaps more importantly, London developed tremendous chemistry with rookie quarterback Michael Penix Jr. down the stretch, averaging 146.5 yards over their final two games together. With Penix Jr. now entrenched as the starter and offensive coordinator Zac Robinson entering his second season, the stage is set for London to build on his momentum.
Projected Role
London's role as the unquestioned alpha receiver is secure heading into 2025. His massive 38.9% target share during Penix Jr.'s three starts suggests he could genuinely lead the league in targets this season. The 24-year-old commanded double-digit targets in eight games last year and should see even more opportunities with Darnell Mooney dealing with shoulder issues. In Robinson's scheme, London operates primarily from the outside but moves around the formation enough to create mismatches. Expect 150-160 targets as the focal point of Atlanta's passing attack, with the ceiling for even more if the offense takes another step forward.
Supporting Cast
The quarterback situation couldn't be more encouraging for London's fantasy prospects. Penix Jr. clearly favors his big-bodied receiver, as evidenced by London's explosion in the final weeks of 2024. The young quarterback has the arm strength to push the ball downfield and seems to trust London in contested catch situations. Beyond Mooney's injury concerns, there's minimal target competition in this offense. The supporting cast includes a solid offensive line that should give Penix Jr. time to develop chemistry with London throughout a full season together.
Path to Success
London's path to elite fantasy production runs through volume and efficiency. If he maintains that massive target share from late 2024, he's a lock for 100+ catches again. The key catalyst will be Robinson adding more wrinkles to the offense in year two, potentially creating more red zone opportunities for London's 6'4" frame. His contested catch ability and reliable hands give him a high floor, but the ceiling depends on Atlanta's offensive progression and Penix Jr.'s development. A 120-catch, 1,400-yard season isn't out of the question if everything clicks.
Concerns to Monitor
The main concern centers around Penix Jr.'s inexperience as a full-time starter. While their connection looked promising, it's still a small sample size. Mooney's health status bears watching, as his return would cut into London's target share. There's also the possibility that teams gameplan specifically to limit London if he becomes too dominant early in the season. Atlanta's offensive line, while decent, isn't elite, which could impact the timing routes that London thrives on. The touchdown upside also remains somewhat capped if the Falcons struggle in the red zone.
Draft Strategy
Based on current PPR rankings, London is being drafted around the WR12-15 range in the second round. This feels like solid value considering his target projection and established chemistry with Penix Jr. He's an excellent anchor for Zero-RB strategies or as a reliable WR1 if you go running back early. The combination of high floor and legitimate ceiling makes him ideal for risk-averse drafters who want guaranteed production. Test different draft strategies with our fantasy football mock drafts to see how London fits various roster construction approaches. Don't get caught sleeping on this opportunity - the writing is on the wall for another big year from Atlanta's top target.
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