Who Should I Start? Cooper Kupp or Keon Coleman

Wednesday, September 24, 9:02 PM

Seattle Seahawks wide receiver Cooper Kupp is a flex play at best in Week 4. Kupp has been difficult to project in 2025. He delivered a WR2 outing in Week 2, but has otherwise been unplayable. For context, the Seahawks' offense struggled as a whole in Week 1, found its footing in Week 2, and the defense and special teams dominated in Week 3 so much that the offense was hardly needed. If Week 4 proves to be a more competitive game in Arizona, there will be room for Kupp to provide fantasy value. The good news is that Kupp does not seem to have lost his talent. He is still very adept at getting open, and he is a great safety valve for quarterback Sam Darnold. However, with wide receiver Jaxon Smith-Njigba entrenched as the clear No. 1 and rookie wideout Tory Horton blossoming, it may be prudent to only start Kupp in games where he will likely be essential to Seattle's success. You likely did not draft Kupp to be a starter anyway, so a wait-and-see approach is advised in Week 4.

Saturday, September 27, 11:12 AM

Buffalo Bills wide receiver Keon Coleman has cooled off considerably since his strong Week 1 breakout. Over the past two games, Coleman has totaled only six receptions for 46 yards, as the Bills have shifted toward a more run-heavy approach. Positive game script has also limited his involvement, with Buffalo holding comfortable leads in Weeks 2 and 3 and relying less on Josh Allen's arm. That trend could continue in Week 4, as the Bills are 15.5-point favorites against the New Orleans Saints. The matchup itself is relatively easy, with New Orleans allowing the 10th-most fantasy points to wide receivers this season. Given the reduced usage and expected negative game script, Coleman should be viewed as a risky FLEX play rather than a reliable starter.