Should I Start James Cook?

Thursday, April 30, 8:28 AM

Although Buffalo Bills running back James Cook was a highly productive player in his first three NFL seasons, he took his game to a new level in 2025. Across 17 games, the 26-year-old recorded 1,912 yards from scrimmage and 14 touchdowns on 342 touches. Cook has always been an extremely efficient rusher, but the Bills coaching staff finally entrusted him with a true RB1 workload in 2025. Cook averaged 20.1 touches per game last season, well beyond his previous career-high of 16.5 touches per game in 2023. While the Bills shook up their coaching staff heading into 2026, former offensive coordinator Joe Brady is now the head coach in Buffalo and appears unlikely to drastically alter Cook's usage. Entering his age-27 season with an excellent offensive environment around him in Buffalo, Cook profiles as an elite dynasty running back.